Sustainable Business Models: Designing the future for business in society

This conference concerns the ‘Sustainable Business Models’ aspect of SMART. 

Photo: skys the limit2 CC by 2.0

Designing the future for business in society

Global economic development has brought immense benefits and opportunities for business and society. For the first time, a world without absolute poverty has become an agreed goal of development policies globally, and in the EU, as reflected in the UN Sustainable Development Goals (SDGs). The prospect of social and economic progress collides with the threat of unprecedented social-ecological consequences resulting from economic activity transgressing the planetary boundaries.

Understanding and addressing these global changes is a pervasive scientific challenge and an intrinsic dimension of an integrated and comprehensive approach to rethinking business for sustainable societies. Our understanding of a sustainable society is based on the definition of sustainable development as ‘development that meets the needs of the present while safeguarding Earth’s life-support system, on which the welfare of current and future generations depends’ (Griggs et al, Nature, 2013). A sustainable society is one where sustainable development is achieved, and Sustainable Business Models (SBMs) are Business Models that fit into such a society.

This Conference concerns the "Sustainable Business Models" aspect of the SMART Project. It aims to identify good, competitive and increasingly resilient practices associated with different business profiles and the latest Developments and theories in different managerial and legal areas.


The conference fee is €125 for PhD students and €200 for other researchers.



26 June



Authorities and H2020 SMART Project WP5 Coordinator Maria Jesus Muñoz

10:00 OPENING LECTURE: 'Re-conceptualising Sustainable Business Models'

Speaker: Rodrigo Lozano, Associate Professor, Faculty of Engineering and Sustainable Development - University of Gävle


11:30 PRESENTATIONS – module 1 (15’ each + 20’ Q&A)

Chair: Javier Camacho

  • Circular Economy: Developing Corporate Social Responsibility Through Business Models. Dolores Gallardo Vázquez
  • How Is Defined The Environmental Proactivity? Drivers And Barriers in The Firm’s Pro-Environmental Change Process. Jesus Valero-Gil, Pilar Rivera- Torres, Conchita Garcés-Ayerbe
  • The progressive adoption of the circular economy in business at regional level. Sabina Scarpellini, Pilar Portillo-Tarragona, Alfonso Aranda- Usón, Fernando Llena-Maraculla
  • Why Corporate Sustainability Takes Time: A longitudinal case study of a Circular Business Model in the Plastics Industry. Sigurd Vildåsen

13:00 LUNCH

14:30 Presentations - module 2 (15’ each + 20’ Q&A)

Chair: Raul León

  • Sustainability indices and rating agencies and the creation of sustainable value. Elena Escrig-Olmedo, Juana Maria Rivera-Lirio, María Ángeles Fernández-izquierdo, María Jesús Muñoz-Torres.  
  • Measurement of Partial Last Square Modeling in Exporting Companies’ Quality Research. Joel Bonales Valencia,Carlos F. Ortíz Paniagua,Juan Gaytán Cortés
  • Are Microfinance Institutions a Sustainable Business Model? Iciar García, María Ángeles Fernández-izquierdo, María Jesús Muñoz-Torres
  • SME Automised cargo bundling: legal and techcnological challenges. (SKYPE) Wouter Verheye, Philippe De Bruecker and Bart Henssenn

16:00 Short break (15 minutes)

16:15 Presentations – module 3 (15’ each + 20’ Q&A)

Chair: Idoya Ferrero

  • The influence of the specialized human resources in the eco-innovative business model. Sabina Scarpellini, Raquel Ortega-Lapiedra and Alfonso Aranda-Usó
  • Corporate Excellence's roadmap for purpose-driven organizations to lead by reputation. Asun Cano Escoriaza
  • Effective Corporate Communication for Sustainable Businesses. Laura Ibañez-Gallén, María Ángeles Fernández-izquierdo, María Jesús Muñoz-Torres
  • Thinking of the Other: A Healthy Mental Well-Being, A Sustainable Economy. Yue Ang (SKYPE)
  • How to manage sustainably in the 21st century? The Articles of Association as a guide to Sustainable Business Practices and why default rules matters. Georgina Tsagas

17:45 Closing Day 1

20:30 Speakers' dinner SMART CONFERENCE MADRID June 26 and 27, 2017.


27 June

09:00 Presentations module 3 (15’ each + 20’ Q&A)

Chair: Juana Rivera

  • Integrating human rights in sustainable business models: the global supply chain. Chiara Marullo, María Ángeles Fernández-izquierdo, María Jesús Muñoz-Torres
  • Innovative Business Models in the Anthropocene. Gerd Hofielen (SKYPE)
  • Product as a Service: the consumer law perspective. Wouter Verheyen and Caroline Grech (SKYPE)
  • Developing Small Scale Sustainable Business Models: Countering Chronic Poverty, Underdevelopment and Racial Biases Through Municipal Social Enterprises in Slovakia. Mária Patakyová, Barbora Grambličková, Ján Mazúr
  • Corporate Tax Responsibility and Transparency. Implications for a Sustainable Business Model. Marta de la Cuesta and Eva Pardo

10:30 Coffee Break

11:00 Round Table about Sustainable Business Models.

Beate Sjåfjell (H2020 SMART project Coordinator)

Alberto Andreu-Pinillos (Founder & CEO de Aligning Through, Associate Teacher at Universidad de Navarra)

Daniel Truran (Director General at ebbf - B Corp Ambassador; Ccofounder Impact Hub Madrid).

Moderator: José Luis Fernandez-Fernandez (Director of the Business and Economic Ethics Chair)

13:00 Final Conclusions and Wrap up.

13:30 End of Conference



Scientific Aspects: Professor Maria Jesus Muñoz-Torres




Published Feb. 3, 2017 9:28 AM - Last modified Jan. 2, 2020 3:32 PM